The basics of live marketing
Exhibitions are one of the most effective ways of establishing and maintaining customer relations. They are the only media where buyer, seller and product physically come together.
Exhibiting will provide you with a unique platform to communicate with motivated owners, directors and entrepreneurs from the fastest growing businesses in the region, who visit the event to source information, inspiration, advice and new ideas to help them grow or improve their businesses.
If you are interested in exhibiting at Ideal Business Show Wales, please call our events team on 0117 9154 546, alternatively email info@idealbusinessshow.co.uk
10 reasons to exhibit at Ideal Business Show Wales...
1.Meet potential customers
Thousands of potential new customers of your products and services will be delivered to you over two days. Make sure your organisation is totally geared towards meeting them. 
2.Shorten the sales cycle
Research shows that sales leads secured from exhbitions normally convert into sales faster that from other routes. Maybe is due to the relaxed atmosphere, the removal of many 'trappings' of power or the ability to asscess a prospect's level of commintment from face to face meetings. Whatever the reason, be there to exploit it.
3.Demonstrate new products
Brochures, videos and flash looking business cards are all very well, but nothing beats being able to show your product in a working situation for all your visitors to see how it can apply to their needs.
4.Meet the decision makers face to face
70% of the message picked up by one person from another is through face to face contact - yet so many of us rely on the telephone, where we have no ability to read teh body language of our contact. An exhibition offers you the opportunity for you to meet the prospective buyers and let then assess you in the flesh - remeber, people buy people first.
5.Meet a the 'niche mass audience'
The fact is, 99% of all businesses in the UK are SMEs. Thats over 4 million companies with owners and directors hungry for information yet with a lack of time to access all that they need. Time has been taken to ensure the audience consists of those segments of the market interested in seeing companies like you.
6.See buyers not usually accessible to sales personnel
91% of visitors who attended Ideal Business Show events in 2007 were business owners, directors and other senior roles such as CEOs. There is no better opportunity to meet the people who are oftern sheilded from telephone calls from their staff.
7.Exploit the relaxed environment
Exhibitors are great levelers. The person approaching your stand may be the CEO of a top company - but can still be reached and the neutral environment of an exhibition can translate to more relaxed and productive meetings.
8.Uncover and reach multiple buying influences
It is rare that major business decisions lie solely on one person. Your presence at the exhibition can allow you to identify then make a 'pitch' to all the relevant parties: management, purchasing, finance, IT - and tailor the pitch to their specific needs.
9.Be compared with other suppliers
Visitors will tend to use the events as a cost effective and timesaving solution to the perennial issue of comparing potential suppliers. Judicious pre and post show sales and marketing activity can ensure you remain high on their list of choices.
10.Bring technical support personnel to support your services
For many clients, the usual face to face contact between themselves and your organisation will only be with the sales team. An exhibition allows you to bring out other staff. These could be techbical or customer specific staff, therefore freeing up your sales team to meet new prospects.
For further information on exhibition space at Ideal Business Show events, call 0117 908 4611 or email info@idealbusinessshow.co.uk
