Day 1 Internet Marketing Masterclass » Fresh Business Thinking Theatre

internet marketing Marketing Masterclass

Fresh business Thinking Theatre

Ideal business Show Wales

Wednesday 3 September

NIAC, UWIC Campus CynCoed

10:00am - 17:30pm

Yahoo! Network

The internet marketing Masterclass sponsor

There is a school of thought that ‘recessions are optional’ – if you think that you are going to suffer from the downturn then you probably will!

We understand how difficult it is to run a business, especially when times are hard. The credit crunch has restricted access to finance and economists are divided about what will happen over the next 12 months.

No key-notes – Just Practical Advice on what you can do to make sure that your business can:

• Survive

• Profit

• Grow

On Wed 3 Sept NIAC, Cardiff will play host to some of the leading online marketing experts in the UK. Expert advice from seasoned professionals, advice that visitors can take home and implement in their own businesses.

A detailed heads up in some of the areas of business functionality that will most be susceptible to change.

We’re going to tell you what you don’t know. And unlike most other conferences today we will also tell you the things you can do about what you don’t know!

John Straw

digital Guru

Time: 10:15am - 10:45am

Topic: 'The Future of internet marketing'

Is a smarter Google the end of marketing as we know it? Google is causing the commercial world to change - the problem is that smaller business can't afford to appoint Accenture or Mackinseys for advice. How will changes effect your business? Are you are ready to compete?

This seminar will be of interest to those who want to:

- Understand the future of Internet Marketing
- Get found by millions of businesses that are searching for your services online

David White

MD, Weboptimiser Media

Time: 11:15am - 11:45am

Topic: 'search Engine Marketing Audit'

Performance based advertising now and in the future - but understand that it's not only about Pay Per Click. Are you managing your search marketing strategies to get the most from natural and pay per click search? Learn top tips for coordinating a search agency and gain insider knowledge and learn from strategies and tactics to really make a success of your search campaigns

This seminar will be of interest to those who want to:

- Understand search marketing strategies
- Get your website found
- Profit from web search

Andrew Girdwood

Head of Search, bigmouthmedia

Time: 12:15pm-12:45pm

Topic: 'How to avoid the pit falls of social media marketing'

Andrew will look at the challenges that social media marketing brings. He'll address such issues as the legality or illegality of some methods of social media marketing, trying to measure the success or failure of social media and whether social media campaigns can be ported across different verticals or geographies.

Andrew cut his teeth within digital marketing as the SEO and Affiliates wizard for a gaming site before joining bigmouthmedia as an SEO Consultant. Now Head of Search, and a true digital digital marketing devotee he has gained several industry awards.

This seminar will be of interest to those who want to:

- Get to grips with digital marketing

- Use social media sites to better expose your business
- Learn about effective reporting methods

Andrew Pinnell

Andrew Pinnell

Director, Impress Media

Time: 13.15-13.30pm

Topic: 'The Internet: A Marketing Approach'

Andrew Pinnell’s introductory presentation charts the evolution of the internet from its humble beginnings to its current status as THE most effective marketing tool. Utilising footage from marketing experts the world over and a host of genuine case studies from hardened entrepreneurs, the presentation offers key guidelines to companies looking to make the internet the hub of their marketing strategy. The 45 minute presentation will be littered with tips on how to structure, design and manage a website, and will explore the implications that an internet marketing strategy has for the entire business.

This seminar will be of interest to those who want to:

- Build links that get traffic to your website
- Develop your internet marketing strategy

Chris Smart

Chris Smart

PayPoint.net

Time: 14.15-15.00pm

Topic: 'Getting started in e-commerce'

With an estimated £46 billion spent by UK consumers via the internet in 2007, it’s becoming increasingly important for businesses to sell their products and services online. Before you can start selling over the internet there are several things that need to be in place.

Here we will take you through the steps required to accept payments online – identifying the best option for your business; how to effectively implement; and addressing steps to improve security

This seminar will be of interest to those who want to:

- Understand e-commerce

- Learn how to implement online payment processes

- Improve online payment secuirty

Rob Shaw

Rob Shaw

Managing Director, Latitude White

Time: 15.15-15.30pm

Topic: 'Driving Pay Per Click Advertising Success For SME's'

Rob joined Latitude in October 2006 and has more than 18 years’ experience in the IT industry. He has managed IT services for some of the UK’s largest public and private organisations including British Gas, Barclaycard, Royal Bank of Scotland, Thames Water, RSPCA and O2. Before joining Latitude, he was IT Director for Ventura Customer Service Management, part of Next plc and the UK’s leading provider of outsourced customer services and business process outsourcing.

A regular speaker on topics including improving customer service through CRM technology, Rob spends his spare time renovating and installing home automation technology inside a 250-year-old barn in Yorkshire.

This seminar will be of interest to those who want to:

- Improve their customer service
- The pitfalls of CRM technologies

- Keep your customers

Dean Russell

Dean Russell

Head of Digital, Precedent Communication

Expert in Web 2.0 and Social Marketing

Time: 16.00-16.45pm

Topic: 'digital marketing And You'

Dean’s expertise is in Web 2.0 and Social Media Marketing has already been proven across many brands (ebay; HP; Gillette; Motorola) so he knows the good, the bad and the ugly of modern digital marketing. He explores usability best practice and both concept, and measurement of ‘word of mouth’

This seminar will be of interest to those who want to:

- Understand the future of Digital Marketing
- Develop your internet marketing strategy

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