The Future of Internet Marketing

Time: 10:15am - 10:45am

Is a smarter Google the end of marketing as we know it? Google is causing the commercial world to change - the problem is that smaller business can't afford to appoint Accenture or Mackinseys for advice. How will changes effect your business? Are you are ready to compete?

John Straw is as well placed as anyone on the planet to explain the value of links. Digital guru and internet search expert with 30 years commercial experience in advertising and IT shows you how to prepare! He’s been an internet entrepreneur for the last 12 years. He founded Netrank in 2000 and through them, was an internet consultant with Audi, Hertz, Rolls Royce, RBS, Fiat/Alfa, Cisco and 40 other blue chip brands.

Register to attend this FREE Internet Marketing Masterclass

This seminar will be of interest to those who want to:

- Understand the future of Internet Marketing
- Get found by millions of businesses that are searching for your services online

Sponsored by:

David White - MD, Weboptimiser Media 

search Engine Marketing Audit

Time: 11:15am - 11:45am

Performance based advertising now and in the future - but understand that it's not only about Pay Per Click. Are you managing your search marketing strategies to get the most from natural and pay per click search? Learn top tips for coordinating a search agency and using his insider knowledge, delegates will be able to learn from his strategies and tactics to really make a success of their search campaigns, whether managed in-house or by an outside agency.

David will provide action plans with process flow charts to share the tools that can enable companies to maximize their search strategy. For instance, for Pay per Click David will explain the seven critical elements from how to manage project set up to copy testing through to measuring campaign effectiveness.

Register to attend this FREE Internet Marketing Masterclass

This seminar will be of interest to those who want to:

- Understand search marketing strategies 
- Get your website found
- Profit from web search

Sponsored by:

Andrew Girdwood, Head of Search, bigmouthmedia

How to avoid the pitfall of social media marketing

Time: 12:15pm-12:45pm

Andrew cut his teeth within digital marketing as the SEO and Affiliates wizard for a gaming site before joining bigmouthmedia as an SEO Consultant. Now Head of Search, and a true digital digital marketing devotee he has gained several industry awards. In his presentation Andrew will look at the challenges that social media marketing brings, looking at the legality or illegality of some methods of social media marketing. Learn how to measure the success or failure of your social media campaigns.

Andrew is often found on the event circuit presenting on a wide range of industry topics from future of SEO to how Web 2.0 effects online brand presence and search. What Andrew doesn’t know about search isn’t worth knowing.

Register to attend this FREE Internet Marketing Masterclass

This seminar will be of interest to those who want to:

- Get to grips with digital marketing

- Use social media sites to better expose your business
- Learn about effective reporting methods 
 

Sponsored by:

Andrew Pinnell, Director, Impress Media

'The Internet: A Marketing Approach'

Time: 13.15-13.30pm

Andrew's presentation charts the evolution of the internet from its humble beginnings to its current status as THE most effective marketing tool.

With over 25 years’ marketing experience, in 2004, the impact and the potential of the internet inspired him to form Impress Media. Impress creates and implements innovative marketing strategies for a varied and challenging portfolio of SME clients. With his commitment to brand-driven marketing & online revolution, Andrew instils in his clients the belief that a strategic and integrated approach can maximize ROI from any marketing spend.

Utilising footage from marketing experts the world over and a host of genuine case studies from hardened entrepreneurs, the presentation offers key guidelines to companies looking to make the internet the hub of their marketing strategy. Littered with tips on how to structure, design and manage a website, and will explore the implications that an internet marketing strategy has for the entire business.

Register to attend this FREE Internet Marketing Masterclass

This seminar will be of interest to those who want to:

- Build links that get traffic to your website 
- Develop your internet marketing strategy

Sponsored by:

Chris Smart, PayPoint.net

'Getting Started in e-commerce'

Time: 14.15-15.00pm

Getting started in e-commerce: With an estimated £46 billion spent by UK consumers via the internet in 2007, it’s becoming increasingly important for businesses to sell their products and services online. Before you can start selling over the internet there are several things that need to be in place.

Here we will take you through the steps required to accept payments online – identifying the best option for your business; how to effectively implement; and addressing steps to improve security

Register to attend this FREE Internet Marketing Masterclass

This seminar will be of interest to those who want to:

- Understand e-commerce

- Learn how to implement online payment processes

- Improve online payment secuirty

Sponsored by:

Rob Shaw, Latitude White

'Driving Pay Per Click Advertising Success for SME's'

Time: 15.15-15.30pm

Think paid search is too costly for SME's? Wrong!

Rob joined Latitude in October 2006 and has more than 18 years’ experience in the IT industry. He has managed IT services for some of the UK’s largest public and private organisations including British Gas, Barclaycard, Royal Bank of Scotland, Thames Water, RSPCA and O2. Before joining Latitude, he was IT Director for Ventura Customer Service Management, part of Next plc and the UK’s leading provider of outsourced customer services and business process outsourcing.

A regular speaker on topics including improving customer service through CRM technology, Rob spends his spare time renovating and installing home automation technology inside a 250-year-old barn in Yorkshire.

Rob will highlight the opportunities and advantages of PPC for smaller businesses and show how to avoid common pitfalls in paid search advertising. Rob will also explore the ways that SME’s can profitably tap into search marketing products and techniques currently being used by much larger companies. If you have a website but have ruled out search marketing as ‘too costly’ or want to explore how to take your current internet advertising to new heights this talk is for you.

Register to attend this FREE Internet Marketing Masterclass

This seminar will be of interest to those who want to:

- Improve their customer service 
- The pitfalls of CRM technologies

- Keep your customers

Sponsored by:

Dean Russell, Head of Digital, Precedent Communication

'Digital Marketing and You'

Time: 16.00-16.45pm

Having proved expertise in Web 2.0 and Social Media Marketing across many brands such as ebay, HP, Gillette and Motorola, Dean explores usability best practice and both concept and measurement of 'word of mouth' in modern day digital marketing.

Register to attend this FREE Internet Marketing Masterclass

This seminar will be of interest to those who want to:

- Understand the future of Digital Marketing
- Develop your internet marketing strategy

Sponsored by: